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Nokia Planung/Vorschau für 2010

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Nokia Planung/Vorschau für 2010 - [ExiTuS] - 04.12.2009

Auf dem Nokia Capital Markets Day 2009 am 02. Dezember 2009 hat Nokia einen Überblick über die zukünftigen Ziele gegeben, die Nokia verfolgt. Die folgenden Punkte gehen aus der Pressemitteilung hervor.

Targets and forecasts for Nokia and the mobile device industry

Zitat:

• Nokia expects industry mobile device volumes to be up approximately 10% in 2010, compared to 2009.
  
• Nokia targets its mobile device volume market share to be flat in 2010, compared to 2009.
  
• Nokia targets lower average selling price (ASP) erosion of its mobile devices in 2010, compared to recent years.
  
• Nokia targets to increase its mobile device value market share slightly in 2010, compared to 2009.
  
• Nokia targets non-IFRS* operating expenses in Devices & Services of approximately EUR 5.7 billion in 2010.
  
• Nokia targets bringing Devices & Services non-IFRS* research and development expenses below 10% of net sales in 2010.
  
• Nokia targets Devices & Services non-IFRS* operating margin of 12% to 14% in 2010.
  
• Nokia continues to target Services net sales of EUR 2 billion or more in 2011.
  
• Nokia continues to target to have 300 million active users for its services by the end of 2011.

Zitat:

• Nokia and Nokia Siemens Networks expect a flat market in euro terms for the mobile and fixed infrastructure and related services market in 2010, compared to 2009.
  
• Nokia and Nokia Siemens Networks target for Nokia Siemens Networks to grow faster than the market in 2010.
  
• Nokia and Nokia Siemens Networks continue to target Nokia Siemens Networks to reduce its non-IFRS* annualized operating expenses and production overheads by EUR 500 million by the end of 2011, compared to the end of 2009.
  
• Nokia and Nokia Siemens Networks target Nokia Siemens Networks non- IFRS* operating margin of breakeven to 2% in 2010.

Zitat:

• Nokia and NAVTEQ target NAVTEQ operating margin to be higher than Devices & Services operating margin in 2010, on a non-IFRS* basis.
  
• Nokia targets its financial income and expense to be approximately EUR 250 million expense in 2010.

Zitat:

• Improve our user experience;
  
• Re-engineer our Symbian user interface;
  deliver a major product milestone before mid-year 2010, and another major product milestone before the end of 2010;
  
• Deliver our first Maemo 6-powered mobile computer, with an iconic user experience, in the second half of 2010;
  
• Significantly increase the proportion of touch and/or QWERTY devices in our smartphone portfolio;
  
• Scale up our Services business by expanding geographically and in partnership with more operators;
  
• Provide third party developers with better tools to create applications and content for our Ovi ecosystem;
  
• Further optimize the industry's lowest cost end-to-end business model in Mobile Phones; and
  
• Continue to build on our affordable and localized services offerings for emerging market consumers.

• Symbian^2
  ist im Kommen.
  
• Symbian^3
  erscheint erstmals im Sommer 2010. Es soll soll durch ein sehr einfach zu bediendendes User Interface herausstechen, schnelle Performance bieten und für Multi-Touch und Gestensteuerung ausgelegt sein.
  
• Symbian^4
  erscheint mit einer völlig neu designten Benutzeroberfläche, welche durch Qt aufgepeppt wird und das bisherige AVKON-Konzept völlig ersetzen wird.
  Demos wird es bereits in der zweiten Jahreshälfte 2010 gebebn, Die Einführung mit neuen Gerätemn wird erst 2011 vorgenommen.
  
• Maemo 6
  erscheint in der zweiten Jahreshälfte 2010.
  Nokia suggeriert die kommende Maemo 6-Platform mit den Worten: Ultimate UI und Developers will love it.